A05_Customer and End-User Journey Map

Context:

The tool Customer and End-User Journey Map is one of the outcomes of the research project CIRCit.

Objective:

This tool aims to support companies in planning for changing their business models towards Circular Economy.

In particular, it supports the activity "Conceptualise the Circular Economy business model: refine value propositions".

How to use:

Detailed instructions about how to use the tool are provided in the Workbook 2 (see Activity 5) available at http://circitnord.com/.

Credits: the tool was developed based on the Master Thesis Nielsen, A. K., 2019. A user-driven innovation approach to create business models for circular economy: A case in the textile and fashion industry. Master Thesis. Technical University of Denmark, Kongens Lyngby, Denmark.