A05_Customer and End-User Journey Map


The tool Customer and End-User Journey Map is one of the outcomes of the research project CIRCit.


This tool aims to support companies in planning for changing their business models towards Circular Economy.

In particular, it supports the activity "Conceptualise the Circular Economy business model: refine value propositions".

How to use:

Detailed instructions about how to use the tool are provided in the Workbook 2 (see Activity 5) available at http://circitnord.com/.

Credits: the tool was developed based on the Master Thesis Nielsen, A. K., 2019. A user-driven innovation approach to create business models for circular economy: A case in the textile and fashion industry. Master Thesis. Technical University of Denmark, Kongens Lyngby, Denmark.